30 Best Shampoos to Buy for Every Hair Type in 2024
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Building a solid hair care routine and achieving your 2024 hair goals starts with a good, salon-quality shampoo. Because when you have this hair essential down pat, you really don’t need to mess with loads of other styling products or treatments—your hair will look and feel that good.
The years of buying random shampoo bottles at your local drugstore are over. 2024 is the year we get more serious about what ingredients go into our shampoo and the benefits we get out of it. A good—wait, no great shampoo will target your specific hair concerns (like dryness or frizz) and tailor to your hair texture and type.
So don’t step into another shower dreading to use a shampoo that doesn’t work for your hair. Below we’ve gathered 30 of the best shampoos for 2024. In our list, you’ll find the best of the best shampoo formulas and ingredients that have proven time and time again to give results. Because that’s really what it’s all about.
Courtesy of Blu Atlas
Our best shampoo pick for 2023 comes from Blu Atlas. Their 99% naturally-sourced shampoo is produced using the best of science and plant alchemy to create a nourishing lather that gently cleanses strands and prevents oil buildup. Superstar ingredients like jojoba protein form a hygroscopic film over strands, locking in moisture for repair and conditioning.
Mild coconut-derived surfactants gently cleanse and create a creamy foam, while aloe vera leaf juice moisturizes and supplies the hair and scalp with protective antioxidants. So if you want a shampoo that moisturizes and strengthens hair in addition to cleansing away dirt and oil, this is the shampoo for you.
[$25; bluatlas.com]
2. Kevin Murphy HYDRATE-ME.WASH 
Courtesy of Amazon
As one of Australia’s most sought-after hairstylists, it would be a shame not to mention at least one item from Kevin Murphy’s line of salon-quality hair products. The beloved HYDRATE-ME.WASH is for dehydrated strands craving a long-lasting hit of hydration.
To quench parched hair, the formula is infused with Kakadu plum, an all-natural, highly concentrated form of vitamin C that packs hair with beneficial antioxidants. Shea butter nourishes dry strands by locking in moisture and wards off environmental hair stressors. Evening primrose oil hydrates and softens by drawing in water and supplying hair with nourishing omega-6 fatty acids.
[$30; amazon.com]
3. Olaplex No. 4 Bond Maintenance Shampoo 
Courtesy of Olaplex
Cherished by hairstylists and hair care enthusiasts alike is Olaplex’s No. 4 Bond Maintenance Shampoo. As one of the best shampoos on the market, the universal formula works for all hair types from straight to tightly coiled, repairing past damage and protecting from future harm in just a one minute lather. The sulfate-free formula doesn’t dry hair or irritate the scalp.
Instead, relying on fruit extracts and nourishing oils like Abyssinian seed oil that hydrates hair with omega fatty acids, noni juice that conditions the scalp and clears away buildup, and avocado oil that strengthens the hair shaft and prevents breakage.
[$28; olaplex.com]
4. R+Co Bleu De Luxe Reparative Shampoo 
Courtesy of R+Co
Restorative hair care is a necessary step for those dealing with fragile, damaged, or unruly tresses. Creating a daily shampoo experience that addresses hair concerns like weakness, texture, and shine, R+Co Bleu created their De Luxe Reparative Shampoo. This hair wash gently cleanses dirt, oil, and buildup while improving hair elasticity, shine, and strength.
Natural plant extracts like blood orange and primrose protect and soften hair, while tananu and maracuja oils nourish strands, strengthen fragile hair, and seal cuticles for a smoother texture. Beloved hair ingredient argan oil also makes an appearance in this reparative shampoo to hydrate and boost shine.
[$59; randco.com]
5. Aveda Invati Advanced Exfoliating Shampoo Light 
Courtesy of Aveda
Exfoliating shampoo might be the hair care product you didn’t know you needed. Enter Aveda’s Invati Advanced Exfoliating Shampoo Light. The lightweight formula is ideal for fine, fragile hair that struggles with breakage and hair loss or even those with normal hair that tends to get oily quickly. Aveda is known for its naturally derived formulas, and this sulfate-free shampoo is no different.
The lightweight shampoo gently exfoliates and purifies the scalp with wintergreen-derived salicylic acid and invigorating Ayurvedic herbs like ginseng and turmeric. Even though the formula is free of sulfates, it still creates a rich lather thanks to micellar cleansers and coconut-derived surfactants.
6. Briogeo Don’t Despair, Repair! Super Moisture Shampoo 
Courtesy of Sephora
It’s a common misconception to think conditioner does all your moisturizing for you because those with dry or damaged hair need all the moisture they can get. Briogeo’s Don’t Despair, Repair! Super Moisture Shampoo is suitable for all hair types, lengths, and thickness levels that want to nourish their hair now and prevent future damage.
Hair-healthy ingredients like B vitamins help restore nourishment to hair and scalp, so your locks have all the nutrients it needs to grow healthy and strong. Additional ingredients like algae extract supply hair and scalp with vitamins, minerals, and antioxidants, while fatty acid-rich rosehip oil tames frizz and hydrates strands.
[$38; sephora.com]
7. Verb Ghost Shampoo 
Courtesy of Sephora
Hair that quickly becomes flat, limp, or oily needs a shampoo that gently cleanses without weighing it down. Verb’s Ghost Shampoo is formulated in a lightweight lotion consistency that cleans hair and scalp without sulfates or parabens. The weightless formula packs a punch with nutrient-dense moringa seed oil that effortlessly moisturizes, smooths, and detangles hair.
Quinoa protein strengthens strands, promotes hair growth, and prevents breakage, while sunflower seed extract shields against UV damage, dryness, and color fading. The formula works for most hair types and textures but is especially useful for those who want to tame frizz, combat thinning, add natural volume, and keep their color from fading.
[$18; sephora.com]
8. Ouai Detox Shampoo 
Courtesy of Ouai
Your taste buds might not like apple cider vinegar, but your hair sure will. As one of the best shampoos on our list, Ouai’s Detox Shampoo clarifies hair and scalp with natural apple cider vinegar, which is known for its hair benefits like increasing shine and removing scalp buildup, flakes, and product residue.
Additional ingredients like keratin soften hair and reduce frizz, while chelating agents remove impurities and hard water deposits. This detoxifying shampoo works for all hair types and textures but is really fantastic at treating an oily scalp.
[$30; theouai.com]
9. Prose Custom Shampoo Formula 
Courtesy of Prose
Upgrade your hair care game with a personalized shampoo formula by Prose. It shouldn’t be a surprise that everyone’s hair and scalp are different, so having a shampoo that addresses your specific hair care needs and goals just makes sense.
All you have to do is take Prose’s short survey (so they can get to know your hair) and unlock a sulfate-free formula loaded with good hair gains. Think biotin for hair strength and green tea water for a burst of antioxidants.
[$28; prose.com]
10. Rahua Color Full Shampoo 
Courtesy of Amazon
Color-treated hair needs a shampoo that won’t strip, damage, or alter the color you just spent all day in the salon for. This unique color-preserving formula by Rahua works for all shades and levels of color-treated hair, from bright blonds and silvery greys to bright colors and chunky highlights. Using only plant-based ingredients like fortifying Amazonian rahua oil, nutrient-dense morete, and lilac clay that cuts down on hair brassiness, this all-natural shampoo keeps color enhanced and hair healthy.
[$38; amazon.com]
11. Act+Acre Cold Processed Hair Cleanse 
Courtesy of Act+Acre
Sort of like a juice cleanse for your hair—there’s Act+Acre’s Cold Processed Hair Cleanse. This innovative shampoo is free of sulfates, silicones, parabens, phthalates, and synthetic fragrances, making it safe for anyone who wants an effective clean and balanced scalp.
With a plant-based formula, Act+Acre relies on ingredients like apple amino acids to cleanse hair and scalp, baobab oil to support a healthy scalp microbiome, and ylang ylang oil for ultimate balance.
[$28; actandacre.com]
12. Typology Volumizing Shampoo 
Courtesy of Typology
A little more volume never hurt nobody. A volumizing shampoo, like this one from Typology, is essential for those with fine, limp hair since it adds volume and won’t weigh down those delicate strands. Their Volumizing Shampoo is formulated with natural actives that strengthen and coat the hair fiber for added volume and density.
Key ingredients include almond protein, whose high protein content smooths the hair cuticle and provides a protective film to fortify hair strands. Biotin improves hair texture and elasticity, while Panthenol moisturizes and ensures hair is more flexible and resilient. Rosemary and Scots pine essential oil give the shampoo an energizing, aromatic scent that also happens to be great for scalp health.
[$14.80; typology.com]
13. R+Co TELEVISION Perfect Hair Shampoo 
Courtesy of R+Co
Perfect hair? Sign us up! R+Co’s Television Perfect Hair Shampoo gives locks all the things you could possibly want in a shampoo: body, shine, strength, softness, and smoothing. The formula relies on key ingredients like juniper berry, glycerin, and babassu seed oil to transform tired tresses into perfect-looking hair. Juniper berry extract removes impurities and adds light moisture.
Glycerin ensures hair maintains its ideal moisture balance, and babassu seed oil restores and deep conditions hair and scalp. So whether you work onscreen or off, prepare to get loads of comments on how perfect your hair looks.
[$32; randco.com]
14. Playa Every Day Shampoo 
Courtesy of Sephora
If you prefer to wash your hair on an everyday or every other day basis, then choosing a gentle, naturally-derived shampoo is a must. Playa’s Every Day Shampoo uses coconut-derived surfactants to give hair and scalp a gentle, effective clean that doesn’t strip strands of their protective natural oils.
Suitable for all hair types and textures, this vegan shampoo hydrates and softens hair with coconut water. Sugar beet extract adds volume and promotes hair growth, while aloe vera enzymes balance hair’s pH and lock in moisture. The result is a shampoo mild enough for daily use or whenever your hair needs a good washing.
[$48; sephora.com]
15. Oribe Gold Lust Repair & Restore Shampoo 
Courtesy of Oribe
For a shampoo that’s as bold and boujee as you are, there’s Oribe’s Gold Lust Repair & Restore Shampoo. To smooth and strengthen hair, this nourishing shampoo is formulated with fortifying ingredients like amino acids and biotin, which strengthen hair cuticles from the inside out.
The formula is enlivened with moisturizing ingredients like argan oil and maracuja oil, which replenish moisture and give hair a healthy shine. This shampoo is also formulated with bromelain, a natural plant enzyme that gently exfoliates and boosts scalp circulation for balance and hair growth. The formula is also safe for color- or keratin-treated hair.
[$49; sephora.com]
16. SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Shampoo 
Courtesy of Amazon
The best shampoo isn’t always the most expensive. Enter this next pick. SheaMoisture’s Intensive Hydration Shampoo is formulated for those with type 4 hair, as its sulfate-free formula gently cleanses while moisturizing ingredients give curly, coily hair the deep conditioning its needs. Key ingredients in this intense moisturizing shampoo include organic shea butter and baobab oil that soften and condition hair.
As a humectant, Manuka honey draws hydration into the hair while mafura oil locks in that moisture and promotes healthy hair. Natural fig extract adds a boost of antioxidant vitamin C, so hair stays protected and vibrant from wash to wash.
[$9; amazon.com]
17. Moroccanoil Hydrating Shampoo 
Courtesy of Sephora
Hydration is essential for hair health, so make it a priority with Moroccanoil’s Hydrating Shampoo. This rich lathering formula is ideal for daily or frequent washes since it moisturizes and protects hairs with thirst-quenching..
