Ice Spice Chia Pet Coming Just in Time for Christmas
The unforgettable “Ch-ch-ch-chia” slogan for Chia Pets was a staple of late-night commercials for years, becoming an ingrained memory in the minds of millennials and Gen Z. That includes Grammy-nominated rapper and this year’s breakout star Ice Spice.
Now, the “Princess Diana” rapper herself is joining the Chia Pet family. A terracotta planter made in her image is now available for purchase, complete with her signature chain and a pink hoodie.
“Like my lyrics say, ‘I’m breakin’ records and I’m breakin’ news,’” the 23-year-old said in a statement about the collab, per Complex. “I’m not sure who stole whose look, but I’m into it and am very excited about this fun partnership. Chia Pet is an iconic brand with a dope jingle—so we have that in common.”
Chicago-based lifestyle brand Living Product helped bring the project to life. Founder JB Brode is especially proud of the collab with the “Munch” MC, as it all started when they were tapped to design merch for the Bronx-bred rapper. “[We had] this lightbulb moment like, ‘Damn, an Ice Spice Chia Pet would be crazy,'” he recalled. “It started as just an idea for a graphic but we knew that the idea deserved its own moment.”
“We pitched it to Spice’s team who graciously let us pursue the official collaboration with Chia, and many months and negotiations later here we are,” he recounted. “It’s been a very educational process for us and we are so happy to see it come to life. The commercial really brought it full-circle for us.”
When Ice Spice burst onto the scene, her unmistakable orange afro became her trademark. It only makes sense, then, to create a Chia Pet where the sprouts will grow in a similar shape. She’s joined by other famed curly-haired personalities like Richard Simmons and “Weird Al” Yankovic who have had Chia Pets of their own in the past.
This holiday season, why not get an Ice Spice Chia Pet for the munch in your life?
