Southwest Airlines Is Raising the Cost of Drinks on Flights

Those who like to kick back with a boozy drink on their flight are going to have to shell out a bit more flying Southwest Airlines going forward. This week the cost-low carrier announced price hikes for its alcoholic beverages including beer, wine, and spirits. 

The new pricing, which will raise by about $2 per drink, went into effect on Nov. 15, according to the airline. Previously, the cost of beer and wine was $6 and hard liquor was $7. Now, Miller Lite, Lagunitas IPA, and Kona Brewing Big Wave Golden Ale (on flights to Hawaii only) will set you back $7; while wine options, including Cruset Brut Sparkling Wine, Carmenet Cabernet Sauvignon, Mossel Bay Chenin Blanc Chardonnay, and Stone Cellars California Rosé will cost $8.

For spirits, Southwest offers Deep Eddy vodka, Jack Daniel’s, Wild Turkey, Cazadores tequila, Bacardi rum, and Kula toasted coconut rum (also available only on flights to Hawaii), which will now cost $9; as well as High Noon Hard Seltzer, Dogfish Head Strawberry Vodka Lemonade, and On the Rocks Hornitos® Margarita.

However, the new pricing isn’t a factor of recent inflation. In a statement, the company pointed out that it hasn’t raised the price of alcohol in five years.

“Southwest last adjusted pricing for onboard beverages in 2018 and recently reviewed our position as we work to keep fares low while offering our customers unmatched flexibility,” said airline spokesperson Tiffany Valdez. “Upon review, we made the decision to implement a modest change to the pricing of our alcoholic beverages, which went into effect starting Nov. 15.”

Soft drinks, including still and sparking bottled water, juices, sodas, coffee, and tea will still be complimentary on flights of 175 miles or more. Likewise, Southwest offers the first drink on the house to travelers flying on Valentine’s Day, St. Patrick’s Day, Halloween, and the airline’s birthday on June 18.